How the QUBE Raised $1,000,000 on IDO?

Our plan consisted of four parts:
1. Cool product packaging that makes the project stand out from others.
2. Clear and clear communication of the utility to users through tokenomics, project description, and interconnections of ecosystem projects.
3. Attracting the maximum number of users with minimum resources.
4. Creating a buzz around sale rounds and limiting the number of participants.

Design and content

The first step was to create a suitable website and content. We have highlighted all the benefits and bonuses of Qube and built a user-friendly multifunctional design and roadmap.

The design attracts attention with high-quality graphics and video content, and trust is achieved through elaborate content. All possible questions and objections of customers were prepared and worked out, and the answers were added to the relevant sections of the site.

The whitepaper and roadmap have been adjusted to the most informative and understandable format for potential users.

Separately, content and graphics for social networks were prepared, and key points for each social network for communication were determined.

Community Creation

It was decided to launch an Airdrop with a prize in the form of future project tokens to quickly attracting users to the community,
Many consider airdrop and bounty programs to attract only bounty hunters. But with the correct organization of the competition, careful study of the mechanics, a detailed choice of communication channels and announcements, according to our statistics, the number of bounty hunters is no more than 20-30%. In addition, at the initial stage of the project, this is a great option to get several dozen users quickly and inexpensively.
As a result of the first stage of the Airdrop, we attracted more than 45K users in the community, and received 12K users who fully met the conditions of the competition.

During the airdrop, the community manager controlled all activities in the Telegram channel and chat, Discord, and Medium and was always ready to help subscribers regarding Qube. The manager answered questions and managed negative comments caused by technical issues on the platform where the airdrop was held, as well as bans in place due to high activity on the social network.

In the second phase of the early adopter program, paid advertising was also launched to strengthen our audience with investors from various large projects.

As a result of this airdrop campaign, we received over 75,000 subscribers on Telegram. The community was active and ready to support the project.

PR and Influencers

Publications were launched in the most extensive specialized crypto media and advertising integrations among influencers to attract attention to the project from new users and increase trust from current users.

We always carefully approach the choice of places for advertising, evaluating them according to many parameters. In most cases, traffic and the number of subscribers are easily changeable and winding parameters, so we also pay attention to the quality of content, its format, the level of audience involvement, the number of views, ER, and many other parameters when choosing media and influencers.

For QUBE, only 3 YouTube influencers with a total number of subscribers of up to 50K were chosen. They received an average of 8,000 video views, and about 3,000 users were added to the community.

We also used collaborations with Twitter influencers and Telegram channels to attract users.

Our campaigns have been designed to inspire and drive action through various proven approaches. Among the practices used to promote presale and airdrop were influencer marketing, paid traffic, and social media promotion on YouTube, Telegram, and Twitter.

We focused on engaging opinion leaders such as enterprises and content creators to present Qube as a unique solution in the crypto industry backed up with a whitepaper and roadmap details.

Tokensale

Presale stage

The key to a successful IDO is a presale. At this stage, it is checked how successful the project can be, and how well the preliminary work has been done to attract and involve users.
The project officially stated that it provided the crypto community with equal opportunities to participate in this event without the participation of big investors. This is a fundamental and robust motive since the absence of large token holders allows you to reasonably manage the token’s price. Only the faith of the community decides whether they will buy the token and the price of the token will increase or, on the contrary, there will be sales of the project token.
Participants had to be whitelisted before the presale. The token sale price was 25% below the planned token sale price on IDO.
A personal account was developed on the project website, in which the user could see whether he received an allocation and purchased tokens through a smart contract.

The presale aimed to raise $200,000. This amount was collected in less than 3 minutes. When the smart contract stopped, in the process of conducting transactions, it turned out to be $50K more than the planned amount. For transparency, the company invited its contributors to decide whether to return the $50,000 or invest in a marketing strategy. The community chose to invest in the promotion of the project.

IDO

After checking the project’s relevance, the channels for attracting users, the utility, the website, the functionality of the personal account, and other essential details, it was decided to conduct a second round of investments to raise $800K.
The main task of this stage was to work with the project community: it was necessary to increase the involvement and trust of existing users. For this, various incentive programs were used with users’ participation, and special activities were planned for future token holders. We’ll skip the details.
More than $800K was collected at the IDO stage, and the tasks were completed.