How vFootballs Successfully Reached Over 5 Million Users?
CATEGORY: Awareness
SERVICES: PR, Community Creation, Influencer’s Marketing, SMM, Paid Trafic
RESULT: reach over 5 mln users
WEBSITE: vfootballs.io
For the first time, we worked with a project whose main goal was to popularize sports and a healthy lifestyle, and not users and buyers.
Our main task was to reach the maximum number of people who are passionate about football, motivate them to participate in the project and popularize this sport, as well as learn more about the history of football and soccer balls in the first web3 museum in metaverse.
The goal was to reach over 5 mln users.
01. The Challenge
02. The Solution
Our strategic approach, incorporating a range of marketing techniques, resulted in remarkable engagement, increased brand visibility, and attracting more users to the interactive web3 museum of soccer balls.
Social Media Marketing (SMM)
To captivate our target audience, we implemented a robust SMM strategy on popular platforms such as Instagram, Facebook, and Twitter. We focused on creating high-quality visual content, compelling captions, and interactive posts to establish a strong brand presence. By utilizing polls, quizzes, and predictions, we encouraged users to actively engage with our project. Through consistent community interaction and timely responses, we built trust and excitement, generating increased interest in vFootballs.
PR Campaign
To generate widespread awareness and maximize media coverage, we executed a comprehensive PR campaign. We crafted compelling press releases, highlighting the unique features of vfootballs.io and its potential impact on the NFT industry and closeness to football community.
Twitter and YouTube Influencers
Strategic partnerships were formed with prominent influencers on Twitter and YouTube within the NFT and sports communities. These influencers created engaging content, reviewed the first web3 soccer ball museum, and shared their positive experiences with their dedicated audiences. Their endorsements and active involvement resulted in a viral effect, driving organic traffic and encouraging potential buyers to explore vfootballs.io and vmuseum.io platforms.
Paid Traffic
To complement organic reach, we executed a well-targeted paid traffic campaign. Leveraging data-driven insights and comprehensive market research, we identified relevant demographics, and interest groups to optimize the campaign’s effectiveness. By utilizing platforms such as Crypto networks, Facebook Ads, and native advertising networks, we attracted high-quality traffic, resulting in increased users visits and NFT sales.
Community Creation
Recognizing the value of a strong community, we focused on creating and nurturing a dedicated community around vfootballs.io. Through active participation in online forums, engaging with social media comments, and hosting regular AMA (Ask Me Anything) sessions, we fostered a sense of belonging and ownership within the community. This led to word-of-mouth recommendations, increased user-generated content, and ultimately, a higher number of successful NFT sales.
We did not expect that the project would attract so much attention from football fans during the World Cup 2023. This is great! CEO VFOOTBALLS
03. The Results
- reaching over 5 million audience on social media platforms.
- 80K+ users on The first Metaverse Soccer balls museum.
- Successfully sold 91% of the available NFTs.
